It’s not easy to make a splash in New York’s vaunted fall art week line-up and it’s especially difficult for a rookie debuting at the same time and place as the week’s raison d'être, The Armory Show. But here comes Photofairs, the brash newcomer offering up traditional photography along with post-contemporary media creations of all kinds. Like The Armory Show, Photofairs opens to the public Friday and runs through Sunday at the Javits Center.

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