Norman Seeff

Robert & Patti, New York "Vertical II", 1969

Norman Seeff Biography South African photographer, Norman Seeff is known for his outstanding black and white photographs of celebrities such as Steve Jobs, Tina Turner, Joni Mitchell, Patti Smith, Andy Warhol, Miles Davis, and many more. His work focuses on the exploration of human creativity and the inner dynamics of the creative process. “My whole thing was, it’s not about photography- it’s about communication,” Seeff tells Rolling Stone. Norman Seeff was born in 1939 in Johannesburg, South Africa. Seeff qualified as a medical doctor in 1965 ad for three years he worked in emergency medicine at the Chris Hani Baragwanath Hospital in Soweto, focusing on the management of traumatic shock. In 1968 Seeff took a turn in his career and immigrated to the United States to pursue his creative passions and artistic abilities. Shortly after Seeff arrived in New York City, his photographs of the life he encountered on the streets of Manhattan were discovered by graphic designer, Bob Cato. Cato was the former Vice President of Creative Services at Columbia Records. Cato became an important mentor to Seeff and gave him his first major photographic assignment producing images for The Band’s Stage Fright album. Seeff’s iconic image of the group was reproduced as a poster inserted in the album, which when unfolded, became a popular collectors’ item. Seeff relocated to Los Angeles at the end of 1971 to become the creative director of United Artists Records. His innovative approach to collaborative art-direction resulted in multiple Grammy Award nominations for graphic design. In 1973 Seeff opened an independent studio on the strip on Sunset Boulevard. His photographic sessions became legendary. For Seeff, the session became the art-form itself, transforming into a multi-disciplinary process of photography, filmmaking and creative communication. Seeff’s first solo exhibition was at the Morrison Hotel Gallery in New York and featured photos and videos from these sessions.