Photography works are still something of a rarity at blue-chip art fairs, where photography has given way to more expensive paintings dominating the booth’s wall space.
“To not lose money or make the margins, galleries have to strategically take established and emerging artists to fairs,” said Anna Walker-Skillman, owner of Jackson Fine Art in Atlanta. “Ultimately, the prominent galleries have blue-chip artists selling at higher prices than even the most acclaimed fine art photographers. Photography, for the most part, has a lovely price point for remarkable work but does not compare to the prices that are set for the contemporary art market.”
